Martha Stewart Joins Snoop Dogg and Dr. Dre’s Still G.I.N.
Martha Stewart Joins Snoop Dogg and Dr. Dre’s Still G.I.N.
Music - November 22, 2025
The lifestyle queen teams up with hip-hop royalty to elevate a premium gin born from one of pop culture’s most unexpected friendships.
The celebrity alcohol game has gotten so crowded it’s practically a mall food court — tequila over here, whiskey over there, and everyone pretending they discovered agave on a soul-searching trip. But every once in a while a partnership drops that feels so bizarre, so perfectly mismatched, that it becomes instantly iconic. That’s the energy behind Martha Stewart officially joining Snoop Dogg and Dr. Dre as the newest brand partner of Still G.I.N., their premium 85-proof gin.
It’s not their first collision. Martha and Snoop have been a cultural bit — and, more importantly, a real friendship — for nearly two decades. Long before “brand synergy” became a marketing religion, they were the duo no one saw coming. The queen of domestic grace and the king of West Coast rap, cracking jokes and cooking on camera like they’d been neighbors forever. When asked about it, Snoop once put it simply:
“When we come together, it’s a natural combination of love, peace, and harmony.”
That’s the same chemistry flowing into Still G.I.N. The product already carried the unmistakable fingerprints of Dre and Snoop — the precision, the smoothness, the swagger, the premium build at a $39.99 price point. But adding Martha Stewart as the culinary voice? That turns the whole thing into a cultural joke that became a business case study: what happens when a lifestyle mogul joins two hip-hop titans in reshaping a spirits category they’ve literally had in their lyrics for decades.
For Martha, this wasn’t a novelty cameo. It was a conversion moment. She admits she wasn’t always a gin person. That skepticism actually works in the brand’s favor — her approval comes with the weight of someone who’s tasted everything. And in her words, Still G.I.N. didn’t just win her over; it flipped her whole palate:
“I think gin has to have a superior flavor. It has to be smooth and not intrusive on your senses. Still G.I.N. is so flavorful and so aromatic. It’s my go-to spirit now and I use it in cocktails where I might have used something else before. It’s just that versatile and good.”
The line is classic Martha — refined, precise, slightly ruthless. If the product wasn’t excellent, she simply wouldn’t have attached her name. And she backed it up again with a quote only someone fluent in cocktail architecture could give:
“What I’ve learned is how incredibly adaptable Still G.I.N. is. It works in every cocktail I make now, both classic and contemporary.”
This is the strategic value she brings: she turns the product from “rapper gin” into “holiday entertaining gin,” “dinner party gin,” “I bring this to my in-laws and no one questions me” gin. Dre and Snoop give the brand cultural weight; Martha gives it culinary permission.
And the business move is smart. The spirits category isn’t just about celebrity; it’s about use cases. Tequila blew up because it became social. Whiskey blew up because it became ritualistic. Gin has been waiting for someone to pull it out of the dusty corner reserved for British grandfathers and botanical obsessives. Still G.I.N. does that by merging the playful, irreverent “gin and juice” mythology of Snoop’s entire discography with Martha’s sense of entertaining as performance art.
It also signals a broader trend: celebrities aren’t just launching brands — they’re merging their worlds to create bigger cultural ecosystems. Martha is a business mogul whose brand spans cookware, home goods, media, CBD products, and partnerships that somehow always feel intentional. Snoop and Dre are multi-industry operators who’ve built empires in music, cannabis, entertainment, tech, and now spirits. Together, they form a triangle of trust across three audiences who rarely buy the same products.
The move feels less like an endorsement and more like a shared universe expanding — the MCU of mutually unexpected friendships. And unlike most celebrity collaborations, this one actually has a soul. It’s built on longevity, authenticity, and the strange alchemy of people who shouldn’t work together but absolutely do.
Still G.I.N. isn’t just another bottle with a famous signature. It’s the latest chapter in one of pop culture’s most unpredictable friendships — and the rare spirits launch where the story is just as intoxicating as what’s in the glass.
