The Most Profitable Thing MrBeast Has Ever Made Isn’t a Video
The Most Profitable Thing MrBeast Has Ever Made Isn’t a Video
Entertainment - November 22, 2025
It’s a chocolate bar.
Jimmy Donaldson always said, “You’re crazy until you’re successful, then you are a genius.”
And if you want the cleanest summary of his career, here it is:
He built the loudest entertainment empire on the internet — but the quietest part of it, Feastables, is the one actually printing money.
MrBeast is the face of chaos content: million-dollar challenges, Squid Game remakes, Willy Wonka factories, entire islands given away like scratch-offs. Beast Industries now pulls in roughly $473M a year across media, software, toys, food, and philanthropy—and the whole machine is valued around $5B, with Jimmy owning just over half. His main channel reaches more people than most cable networks.
But here’s the twist:
The part that actually generates profit isn’t YouTube. It’s chocolate.
Feastables launched in 2022 with a simple thesis: the chocolate aisle had gone stale. “The industry hasn’t innovated in decades,” he said. So he did what he always does—remade it at internet speed.
What started as a handful of chocolate bars turned into a full CPG portfolio: cookies, gummies, seasonal drops, and nationwide retail distribution. Feastables now sits in Walmart, Target, Safeway, 7-Eleven, Amazon—everywhere people snack. And the numbers are real: the brand did $251M in 2024 revenue and over $20M in profit, making it the most financially disciplined arm of Beast Industries.
Where his videos burn money, Feastables stacks it.
Jimmy treats it like a serious company. When U.S. tariffs spiked manufacturing costs, he tweeted:
“Ironically because of all the new tariffs it is now way cheaper to make our chocolate bars NOT in America.”
That isn’t influencer talk. That’s CPG operator talk—cost of goods sold, supply-chain strategy, margin protection.
He’s obsessive about product quality too, cycling through hundreds of test formulas and swapping factories when they couldn’t keep up. This isn’t celebrity-slapped branding. It’s founder-driven R&D.
Call it the MrBeast paradox:
He gives everything away on camera, but he cashes in at the checkout aisle.
Feastables works because his distribution engine is unprecedented. Post a video → millions of views → instant spike in retail demand → reorders → higher placement → even bigger orders next cycle. It’s audience-as-infrastructure.
Beyond CPG, Jimmy has begun investing in the creator economy itself—financing platforms like Creative Juice, analytics tools like Viewstats, conferences like VidSummit. He’s turning creator money into creator rails. His philanthropy loops back into the brand, too: massive charity projects → massive viewership → stronger ad revenue → more philanthropic scale. “After some point you feel like you should quit,” he once said, “but you want it so badly you just keep going.”
His next moves are bigger: raising money, exploring mega-acquisitions, and building what looks like the first true “creator conglomerate.” But while Feastables is the company with the cleanest margins, the truth is simpler: the real engine is still his YouTube channel. It is the distribution, the testing ground, the cultural loudspeaker that everything else depends on.
A $1.59 chocolate bar doesn’t fund the empire—but it monetizes the attention the videos generate. That’s the loop: YouTube builds the audience, Feastables converts the audience into a business that can grow far beyond the algorithm.
That’s the real story buried beneath the stunts and spectacle:
MrBeast built an entertainment machine so massive it can support an entire portfolio of companies.
Feastables is just the clearest proof that the empire isn’t luck—it’s engineered.
